Layne Norton is the founder of BioLayne. He created the company to provide ethical, science-based coaching that synthesized real world experience with evidence based protocols. In his coaching career he has turned over 70 people pro and reshaped the way that countless people think about nutrition. To that end, Layne completed a BS in Biochemistry and a PhD in Nutritional Sciences, honing his intellectual skills under Dr. Donald Layman, one of the foremost researchers on protein metabolism and fat loss in the world. He has also enjoyed success in bodybuilding, winning a natural pro card in 2006 and competing as a pro in 2010 with his career highlight being a heavyweight class win at the 2010 IFPA International. He has also done extremely well in powerlifting, winning USAPL Nationals in 2014 and 2015 in the 93kg class and finishing with an overall silver medal at the 2015 IPF worlds, including a then world record squat of 303kg (668 lbs). He has also written two best-selling books, The Complete Contest Prep Guide and Fat Loss Forever while continuing to provide enormous amounts of free content via social media, podcasts, articles, and various other outlets. He has spoken all over the world including seminars in Australia, UK, Ireland, Denmark, Scotland, Canada, Thailand, with plans for more in the future. More recently, he has focused on providing ongoing support to help more people via biolayne.com and it’s subscription membership as well as training other coaches to use his methods to help their clients succeed.